Who We Are
![](https://images.squarespace-cdn.com/content/v1/603d1e6d25c288203146a842/1620347773736-VY91Z4CN12SRCK23O39N/dreamstime_xxl_59249491.jpg)
Our Mission and Vision
Our mission is to transform workforces into smartforces.
We view a world where every employee, regardless of rank or title, feels engaged, enabled, and empowered to drive results.
We help client organizations across the globe achieve superior performance through education. For over 20 years, we have educated thousands of employees across a broad spectrum of industries and have been the spark behind significant performance improvements.
Our success lies in our ability to turn complex and elaborate business initiatives into understandable and straightforward concepts that everyone can embrace. Our transformational and high-energy programs make it easy for the participants to transfer the knowledge they acquire in the classroom directly to their job functions to produce immediate results. Our passion for imparting knowledge is why we create experiential and transformational programs that drive change. From concept to implementation, our passion is to transform workforces into “smartforces.”
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Our Culture
The SmartForce Group (SFG) is so much more than a 9-to-5 company. It’s a place to express oneself and fuel one’s passion and creativity. We're a team of hair splitters, innovators, and dreamers. We're never really married to one idea; we're continually shaping our programs and our services and are always trying to reach new levels and new heights. At SFG, we aren't encouraged to think outside the box because we don’t see a box.
The one common denominator that joins all of us that work here is collaboration. It truly distinguishes the team and is the one characteristic our clients pick up on and always mention. We have a flat organizational structure where the clients reside in the middle, and our team acts as a support group to achieve the critical objectives. As such, we have a culture of creativity, energy, and collaboration. There's a sense of humility that comes with working here. Everyone understands they make an enormous contribution and that their ideas will be weighed equally with the others in the group regardless of rank or longevity.
Our Team
Our professional developers, designers, and facilitators have implemented dozens of programs for thousands of participants in every global business sector. Our passion for content, design, and delivery is why we produce experiential and transformational programs that drive change. From concept to design to implementation, our purpose is to enhance the participants learning experience and have a lasting impact.
We believe in the proverb: "Tell me and I will forget. Show me and I may remember. Involve me and I will understand."
Our facilitators are subject-matter experts who possess an in-depth understanding of all aspects of the topics they present. As such, they can offer real-life examples backed up by experience and knowledge to ensure that real learning takes place. We foster a culture that emphasizes critical thinking skills as opposed to merely absorbing information.
Our team is dedicated to creating meaningful and powerful learning experiences that help transform audiences from workforces to "smartforces."
![Adrián González,
CEO](https://images.squarespace-cdn.com/content/v1/603d1e6d25c288203146a842/1692194726265-KCS29TV9YBAOBAWHA8DI/Adrian%25252BWebsite%25252BPhoto.jpg)
Adrián González, CEO
![Kaylie Hall, Art Director](https://images.squarespace-cdn.com/content/v1/603d1e6d25c288203146a842/1692194671825-URN0EMGHLR9FC1USYZJ0/Kaylie%2BWebsit%2BPhoto.jpg)
Kaylie Hall, Art Director
![Cindi Thordarson, Production](https://images.squarespace-cdn.com/content/v1/603d1e6d25c288203146a842/1692194681646-KR4PLEEU5TKU2LCV5M5Z/Cindi%2Bwebsite%2BPhoto.jpg)
Cindi Thordarson, Production
![Oscar Rocha, Client Relations](https://images.squarespace-cdn.com/content/v1/603d1e6d25c288203146a842/50c50352-c009-4649-b605-833aeba67ece/business-partners-shaking-hands-in-office-celebrat-2023-11-27-05-26-20-utc.jpeg)
Oscar Rocha, Client Relations